Unwrapping Sustainability: Eco-friendly Bread Packaging Solutions

We Seal CEO Richard Hobson makes a guest appearance on Future Food Cast

We Seal CEO Richard Hobson was invited to appear on US podcast Future Food Cast to discuss the company’s innovative approach to providing a sustainable solution for sealing bread bags.

Richard has over 30 years of invaluable experience in pioneering eco-friendly sealing technology and is the driving force behind the UK using resealable, recyclable tape closures on more than 95% of mass-produced bread.

Here are some of the highlights of Richard’s conversation with host Pam Leinmiller:

🌟 Shining a Light on the Importance of sealing: Bag sealing is a game-changer in food preservation and waste reduction, and vital for maintaining product integrity.

💡 Innovation in Sealing Technology: We Seal’s self-adhesive resealable tape is revolutionary compared to traditional sealing methods, prioritising consumer convenience and prolonged product freshness.

Why consumers love We Seal

🌱 Sustainability at its Core: We Seal walks the talk on sustainability, crafting their product from recycled materials and championing a circular economy through reusability and recyclability.

📚 Consumer Education Matters: Educating consumers about the benefits of innovative sealing methods is key, even amidst resistance—shifting habits and perceptions is a journey worth undertaking.

🌎 Market Expansion Goals: With eyes set on the North American market, We Seal is poised to meet consumer needs and amplify its impact in the largest market for packaged bread.

⚖️ Balancing Profitability & Sustainability: We Seal strikes a harmonious balance between business success and environmental stewardship, taking tangible steps like tree planting to offset emissions.

🌟 Overall, the episode delves into the dynamic nexus of technology, sustainability, and consumer behavior, spotlighting We Seal’s pioneering solutions to industry challenges.