“There are a number of reasons why paper has a larger impact on the planet than the recyclable plastic currently used in bread bags, but one key driver is that paper is porous, which means the bread goes stale faster than with plastic, ultimately leading to more waste.”

And reiterating the flaws of paper packaging, Hobson points out the common misunderstanding amongst consumers, assuming that all paper packaging is recyclable. “In some instances, where paper packaging is used for bread, the wrapper is lined with a plastic or alternative synthetic material anyway, in order to prevent moisture loss on the product.”

“Some paper wrappers also have a window, in order for the consumer to be able to see the bread inside. Both of these alternatives sadly defeat the object, rendering the bag non-recyclable and the packaging ending up in landfill. It’s important to look at the bigger picture and the impact on other environmental issues, especially food waste.”

While paper does have many benefits when it comes to sustainability, there are also many factors that make it worse than plastic. As with anything, the context and application is key to deciding what material is best. Needless to say, with the war on plastic becoming such a big focus across the globe, the debate on paper as ‘the sustainable future’ will continue.