Since the Millennium and even before then, talk of global warming, climate change and now the climate crisis have become increasingly louder and more urgent. We are constantly bombarded with frightening statistics, conflicting opinions and miseducation from green-washing. We ask ourselves: “Are we in the baking industry doing enough?” and the answer is invariably: “No.”

As a relatively small but global company we want to play our part because every little helps and we are ALL responsible. Our actions, no matter how small, can make a mighty difference to our planet and our children’s future. But how can we best do this when our own businesses have a primary commercial goal?